The Santa Shoebox Project originated in Cape Town in 2006 with a humble 180 shoeboxes. In 10 years it has grown in leaps and bounds, with the number of Santa Shoeboxes donated reaching a total of 762 594. The shoeboxes are distributed to more than 1000 recipient facilities each year, through more than 60 satellites around South Africa and Namibia.
The success of the Project can largely be attributed to its personal nature – donors give gifts to children whose names, ages and genders are known.
The project is supported by an extensive network of volunteers across South Africa and Namibia – kind-hearted people who give freely of their time, energy and expertise without remuneration. It also relies on the generous backing of various corporate sponsors pledging monetary or pro bono support. Many companies, involving their staff members pledge Santa Shoeboxes as part of their Corporate Social Investment programmes.
There are 3 initiatives within the Santa Shoebox Project: